Wednesday, December 12, 2012
Thursday, November 15, 2012
http://www.youtube.com/watch?v=8-zC1tzLLHA
Thursday, August 2, 2012
Monday, February 27, 2012
Social Media - Week Reading 5
The reading explores the reason of popularisation of the internet within politics in the U.S. by the use of blogs, internet websites and YouTube in order to reach out the voters. The article explores the influence on voters and how the Internet has integrated within them. Chadwick (2009 ) states:“The internet had changed the way candidates conduct campaigns. Congressional candidates were using the internet for fundraising, blogging, creating online communities, making video and audio clips available and much more. Pg.13”The article explains that campaign use the internet as a tool which offers voters more choices. This will help the candidate to get their message across in the most effective way. Between 1992 and 1999 over the years the internet developed and was experimented by candidates, parties and groups in order to explore its electoral use. By 2000 the internet campaigns had reached a level where candidates would maintain a website through the campaign. George H. W. Bush and Bill Clinton were the first ever candidates to use the internet in their 1992 campaigns. They emailed speeches and position papers in order to distribute them to the commercial bulletin board. By 2004 majority of congressional, gubernatorial and presidential candidate maintained websites. This was called the maturation phase, where websites included features such online chat. During that year Bush allowed visitors to ask question to his campaign staff in real time. The internet allowed the candidates to give a bit more information about their family and their selves. Date of events was also posted on the sites. This was been seen as a form of advertisement designed to achieve a wider goal of the campaigns. Spanish version of the websites was also technologically developed in order to reach out a wider audience of voters. Also columns where introduced where the opponents would say why they should vote for them and not the other candidates. An example of the Bush-Cheney: “Wrong for America Section” by John Kerry.Mobilization was seen as a special form of communication where it encourages voters to participate by using blogs which allowed supporters to voice their opinions and connect with the candidates. The blogs were updated daily with journal, videos, and photos. As Myers (2010) states:“Blogs and Wikis are genres of text define not so much by their form of content as by the kinds of uses to which they are put and the ways these uses construct social identities and communities”This relates to election campaign as it was important how the practice of internet was used by candidates to run a successful campaign in order to win. These are some of the tools used but there are many more and the costs are different
.References:
Chadwick, A. (2009). Internet Politics, New York: Routledge. P13-25
Social Media - Week Reading 4
Living and Learning with New Media: Summary of Findings from the Digital Youth Project
The reading demonstrates how social network sites, online games, video-sharing sites, and gadgets such as iPods and mobile phones have become part of youth culture. The reading demonstrates how social network sites give youth a new platform for communication and extension of friendship and interest. Dunkels (2011) States:
"Social network sites are websites that allows users to create personal profiles to represent themselves and connect with other users-most typically, users who are part of their offline social network. Social network sites members can chat, share media, post blogs, and expand their social networks by connecting with new people. (pg.128.)"
The popularity of participation of social network sites allows youth to take part in constant on-line contact with their fiends via on-line chats and instant messaging. This option gives the chance youth to share their interest which creates a bond between suers and makes meeting new people more exciting and easy. The globalisation of the new media can also act as tool ofexpression within youth. The likes of YouTube and MySpace lets youth express their talent, skills, interest and freedom of speech to a wider audience who may share the same features. Ito (2008) comments: "the more ambitious musicians would use a MySpace music template as away to develop profiles that situated them as musicians rather than a stand teen personal profile. (pg.33)". This shows how social networks have integrated within young people in a way that are able to express who they really.
The reading also looks at how New Media can act as a form of educator. As Ito (2008) States: “the growing availability of information in online spaces has started to transform young people’s attitudes toward the availability and accessibility of information” pg.3. An example the University Of Winchester encourages student to write blogs of each week readings as part of the assessment criteria for the given modules. This is just one of the ways how the internet is introduced to society and submitted as a tool or form of educator. Also by accessing the internet you are able to find a wider set of information from online resources at all time. The internet in a way exploits new opportunities of learning.
The article also states that the New Media is becoming part of youth's culture because of itsintegration and globalisation within them. The fast and growing participation of youth using digital media show how it has become part of youth's everyday living.
References
Dunkels. E & Franber, G.M. & Hallgren C. (2011) Youth Culture and Net Culture: Online Social Practices. Hershey: IGI Global. p.128
Ito, M. & Horst, H. (2008) Living and Learning with New Media; Summary of Finding From DIgital Youth Project. Available: http://learn.winchester.ac.uk/file.php/3205/digitalyouth-WhitePaper.pdf Last Accessed: 27th February 2012
Word Count 470